ALL SYSTEMS OPERATIONAL SOFIA --:--:--
operator / status board / v1

BorisRashkov

growth operator. i buy media, scale stores, and build the machines that do the boring half.

$50M+total ad spend managed. meta, google, shopping, chatgpt ads.
→ work with me see the wins
now
head of growth, multi-market beauty brand (3 eu markets)
building
a us + eu skincare dtc brand, from zero
channels
meta, google search + shopping, chatgpt ads
based
sofia, bg. works in any timezone that pays in euros or dollars
uptime
in ecom since [year]
what's running todaylive
operational

    What I run

    3 systems · media buying leads
    sys/01 · primary● nominal

    Media buying

    $50M+ through the platforms, multi-market, us and eu. i read an account like a system: objective, signal, structure, then creative. cheap cpms are not the goal. the brief is cpa and orders.

    Meta

    abo and cbo, several markets at once. decisions run on paid-only attribution, not the platform's own numbers.

    • 3-day trend decides7-day backs it up
    • abojudge each ad set
    • cbocut the weak set, then call it
    • fewer, funded testsfaster answers

    Google

    search + shopping. on shopping the product title is the targeting, so i rewrite the feed, not the page.

    • search, split by intentrunning
    • standard shopping before pmaxrunning
    • feed titlesingredient + outcome + who

    ChatGPT ads

    in early, while most brands are still reading about it. no keywords, no interests: context hints, the landing page, and the copy.

    • best title ctr3.26%
    • us + euset up
    • knows the trapsbefore you pay for them

    Launch ops + creative

    bulk launches through drafts: reviewed, then live. ai image and video gen feeds the ads queue, so testing never waits on a shoot.

    • brief → gen → qc→ live
    • image + video genon brand
    • naming that reports itselfbrief to results
    sys/02● nominal

    AI ops

    agents that do the repetitive half of growth work, 24/7, and hand your team the decisions. i run my own brands on them.

    • support inbox triage24/7
    • searchable media library800+ clips + images
    • research library1,200+ studies
    • ad upload pipelinerunning
    sys/03● nominal

    Ecom scaling

    shopify end to end. pdps, landing pages, email, checkout, and a/b tests you can actually read.

    • landing page variants~30 min each
    • email, built as codeshipping
    • pdp + offer testsrunning
    • custom checkout rulesbuilt

    AI ops for your brand

    agents i set up. they work while you sleep.
    agent/support● 24/7

    Support inbox triage

    reads every customer email, sorts it by type and urgency, opens a ticket, pings your team, sends a morning digest.

    you get: no email sits unanswered, fewer chargebacks.
    agent/ads● on demand

    Ad upload pipeline

    takes finished creative and copy, builds the ads as drafts with clean naming, waits for your ok, then launches.

    you get: launches in minutes, not an afternoon of clicking.
    agent/creative● on demand

    Creative generation

    image and video ads from a brief, locked to your real product shots and brand rules, checked before they reach you.

    you get: more angles tested, without booking a shoot.
    agent/research● weekly

    Research library

    scrapes the studies behind your ingredients or category and keeps them current, so every claim has a source.

    you get: copy that is bold and defensible.
    agent/reporting● daily

    Reporting

    pulls the numbers from your ad accounts and store, reads the trend, and drafts the budget calls.

    you get: decisions in your inbox, not a dashboard to decode.
    agent/yours● slot open

    The job nobody wants

    every team has one task that eats hours every week. tell me which, and i'll build the agent that does it.

    → see AI ops setup

    Case files

    the problem, what i did, the result
    case/01 · metaWIN
    -90%cost per purchase, €726 → €76, in two days

    Found why CPMs were €451 and fixed the objective.

    problem
    a new us store paying €451 cpms. everyone blamed the creative.
    did
    proved the same ad ran at €7.74 elsewhere: it was the objective, not the ad. bought conversions in 5 english-speaking eu markets to build signal, same creative.
    for you
    i find the real bottleneck before you spend another euro on creative.
    case/02 · chatgpt adsWIN
    3.26%click-through rate on one of the first chatgpt ad campaigns

    Cracked a brand-new ad channel early.

    problem
    no keywords, no interests, no playbook. short punchy titles got ignored under an answer.
    did
    rewrote titles to name the person and the outcome, tuned context hints and landing pages. set up the us, then the eu.
    for you
    you get into new channels while they are still cheap.
    case/03 · shoppingWIN
    5/5rewritten product titles approved by google

    Made the product feed match what people search.

    problem
    brand-voice product names as feed titles. on shopping, the title is the targeting.
    did
    a google-only feed: ingredient + category + outcome + who it's for, biggest search term first. page and packaging untouched.
    for you
    your products show up for the searches that buy.
    case/04 · googleWIN
    24hfrom diagnosis to a rebuilt search account, live

    Rebuilt a stalled search account overnight.

    problem
    60 keywords in one ad group with one ad, and a bid cap choking a new account.
    did
    split it into 3 campaigns by intent, matched every ad to its search, removed the cap.
    for you
    structure first. then the budget works.
    case/05 · creativeWIN
    0photo shoots needed to keep testing new ads

    Built an AI creative pipeline that feeds the ads.

    problem
    testing stalls when every new angle waits for a shoot or a designer.
    did
    brief → ai image + video → quality check → approved → live, with real product shots locked in so nothing looks fake.
    for you
    more angles in market every week, at a fraction of the cost.
    case/06 · pagesWIN
    30 minper landing page variant, down from a full day

    Turned landing pages into a production line.

    problem
    every market, angle or offer meant a day in a page builder.
    did
    a tool that pulls the page into code, rewrites it, and pushes it back as a draft for review.
    for you
    every ad angle gets its own page, not the homepage.
    case/07 · supportWIN
    24/7inbox coverage, every customer email owned

    Put an agent on the inbox so nobody slips through.

    problem
    customers who get no reply file chargebacks.
    did
    an always-on monitor: checks hourly, opens a ticket per customer, sorts type and priority, pings the team, sends a morning digest.
    for you
    happier customers, fewer disputes, no extra hire.
    case/08 · researchWIN
    1,200+studies across 51 ingredients, in one library

    Gave every claim a source.

    problem
    strong copy needs proof, and proof lives in hundreds of papers nobody reads.
    did
    scraped and organised the research behind every ingredient, refreshed on demand.
    for you
    ads and pages that say more, and can back it up.

    Available jobs

    what i can run for you · 3 slots open
    idjobwhat you getruntimeslot
    J-01Paid media rebuildi audit the account, find the real bottleneck (usually objective or structure, not creative), rebuild it, and set up testing you can read. meta, google, chatgpt ads.2-4 wksopen→ start
    J-02AI ops setupagents for your support inbox, ad launches, creative, research and reporting. they run with nobody watching.projectopen→ start
    J-03Ecom growth sprintpdp, landing pages, email, checkout. ship, test, keep what wins.4-6 wksopen→ start
    J-04Fractional growthall of it, ongoing, one brand at a time.monthly[availability]→ ask

    Start a job

    response time: usually same day

    Let's
    grow
    yours.

    → boris@rashkovlabs.com
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    email
    boris@rashkovlabs.com
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    [@handle] · build log
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    your store, your monthly ad spend, and the one number you want to move.